2nd Jul '20

Meet the Trustees - Sarah Atkinson

We are incredibly fortunate to have Sarah on our Management Board. She has an abundance of experience in leadership and communications, with a hugely impressive list of credits and senior positions to her name at multinational organisations including Cisco, 3Com and CA Technologies. She is currently Director of Corporate Responsibility at Micro Focus. Sarah is passionate about STEM, equality and inclusion, focusing on boosting opportunities for young people and increasing diversity in organisations.

Sarah has brought a great deal of enthusiasm and ideas with her; the main areas being the development of our brand and building links with the corporate world. Berkshire Youth has such a wide-ranging offering – from advising youth clubs to youth workers engaging with young people where they hang out; training opportunities to sessions with young people in schools – and Sarah is helping us to communicate our story and the positive impact of youth work. Many companies are now looking to carry out more social responsibility, such as employee volunteering, and there are lots more opportunities to partner with those who wish to do more for their communities. Sarah is working with us to create these invaluable mutually beneficial partnerships.

Sarah adds: “I am passionate about inclusion and ensuring that nobody gets left behind. Although Berkshire can be perceived as a wealthy county, there are hidden areas of deprivation which means young people don’t have equal opportunities to succeed in life. Along with other trustees, our goal is to help Berkshire Youth reflect on its purpose and its proposition. Together, we’re looking at Berkshire Youth’s aims, what it wants to develop, and what could link well to the corporate world - the ‘war for funding’ means you need to invest in your brand, people need to know who you are. And having come from the corporate world, I have a good understanding of what matters to corporates and the importance of demonstrating clear impact which are key to securing partnerships.”

If your company would like more information about partnering with Berkshire Youth please contact us for more information.